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An Adidas x COPA90 collaboration promoting the latest Exhibit Pack boots. This was a content series built around Youtube influencer Timbsy responding to his online trolls that culminated in a premium challenge video.
As well as directing the main film, I also planned how the wider campaign would play out across social channels, aligned with a media plan to increase the impact of the activity to the target audience.
Director: Tom Brandhorst
Music by DJ Q (Butterz)
Producer: Lucy Dang // Initial Creative: Lawrence Tallis & Nick Lewis // Shooters: Ben Taylor, Emil Walker, Arran Sinclair // Editor: Josh Stafford // MGFX: Dan Hawkins // Sound: Artur Stravhok // VO: Kelvyn Quagraine
Scroll down to watch…
Film Announcement