HEINEKEN: FRESHER FOOTBALL
A web page where ‘football statistics have no gender’. Creating a hub on SEO champion goal.com that treated the UCL and UWCL equally, combining stats from both men’s and women’s competitions while also covering other stats from the women’s game. Winner of Best Branded Content Site at the Digiday Europe Awards.
Publisher: Footballco
Agency: Le Pub
Media: Dentsu
