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Launching the latest New Balance boots with a bespoke newspaper, published both physically and digitally. This newspaper was then promoted through a hero film, an immersive web page, supporting social content and OOH billboards in London. A collab with Classic Football Shirts also saw in-store displays and a ‘golden ticket’ competition.
Creative Director: Tom Brandhorst
Director/Editor: John Ford
Production: Glance Media
Paper: Morgan Allan & Sam Pemberton
Design: Connor Spink, Lucy-Rae Naylor, Yee Shan Lee
Footballco: Ollie Thomas, Richard Morrall, Rupert Fryer, Daniel Sandison, Gareth Jones, George Crewe, Joe Laurie, Michael Brownrigg, Billie Halladay
Media Hub: Kane Ramstead, Suraekant Patel
New Balance: Thomas Coxon, Joseph Roche