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Puma branded content living on COPA90’s channels, activating their key athletes around the latest boots.
The idea we came up with aimed to get inside the head of World Class footballers and understand the way they play. We executed an ambitious format in which the pros would watch an 11aside game while attempting to ‘control’ a COPA90 presenter playing in their position. After a quick masterclass beforehand, they were controlled via radio mics during the game - a scenario that led to both hilarious and incredibly insightful content. A highly original and innovative film series - with positive engagement and sentiment to prove its success.
Director: Tom Brandhorst
Producers: Max Agostini, Neil Stacey & Alexis Toumazis
AD: Kerry Green // Shooters: John Ford, Josh Stafford, James Bragg, Ben Taylor, Tee Byfield, Adam Beasley, Yohan Forbes, Stephen Raynes, Arran Sinclair // Photography: Woody Rankin & Tee Byford // Sound: Max Mcneilly, Greg Hagen, Tom Moore, Pat Calvert // Editors: Adam Beasley, Josh Stafford, Ben Taylor // Production Assistant: Olly Rankin // Post Production: Tom Lynch
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